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Privacy policy


This Privacy Policy explains how personal data is collected and used by Fine City Swing (referred to as the “Fine City Swing”, “we”, “us”, “our” throughout this Privacy Policy).


At Fine City Swing, we respect your privacy and are committed to protecting your personal data. We take data protection very seriously and will ensure that we uphold the trust that our customers and others place in us when they provide their personal information.


This Privacy Policy will inform you as to how we collect, use, handle and disclose your personal data, as well as telling you about your privacy rights and how the law protects you. If you need any more information about our data protection practices, please contact us using the details below.

1. Important information

Purpose of this Privacy Policy

This Privacy Policy aims to give you information on how Fine City Swing collects and processes your personal data, including any data you may provide when you contact us via e-mail, telephone, post or through social media, sign-up to our marketing list, or any data that you provide through this website when you submit an enquiry, request a download from us or sign-up to our newsletter.


Unless expressly stated otherwise, this website is not intended for children and we do not knowingly collect data relating to children.


It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.


If you have any questions about this Privacy Policy, including any requests to exercise your legal rights (see section 9 below), please contact a member of the data compliance team using the following details:


E-mail address:


You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Changes to the Privacy Policy and your duty to inform us of changes

This version was last updated on 25 May 2023.


We keep this Privacy Policy under regular review and may amend it from time to time. Please check back regularly to view the latest version. Hard copies of this Privacy Policy are available from us on request.


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Third-party links

This website may include links to third-party websites, plug-ins and applications, such as links to event booking websites and social media platforms. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


2. Data protection principles

Fine City Swing adheres to the principles set out in data protection legislation when handling personal data. These principles require personal data to be:


  • Processed lawfully, fairly and in a transparent manner.

  • Collected only for specified, explicit and legitimate purposes.

  • Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed.

  • Accurate and where necessary kept up to date.

  • Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed.

  • Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage.

  • Not transferred to another country without appropriate safeguards being in place.

  • Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data.

  • We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above.


3. How we collect information about you

We may collect, use, store and transfer different kinds of personal data about you. We collect and process personal data about you when:


  • contact us via e-mail, telephone, post or through social media;

  • you submit an enquiry to us;

  • you sign up to our newsletter;

  • purchase a ticket to an event.



Personal data is usually collected from you through direct interaction with us (either in person, by phone, by e-mail, by post, via social media or through this website) or from third parties, such as publically available sources. For example, you will provide your personal information when you submit an enquiry.


We may also collect personal data when you use this website, through automated technologies, analytics providers or search engine providers. We use cookies to assist the site running as effectively as possible. For further details, please see our Cookies Policy.


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of our contract with you, and you fail to provide that data when requested, we may not be able to provide our services to you. If so, we may have to terminate our contract with you but we will notify you if this is the case at the time.


4. What information we collect and how we use it

The personal data that we collect will include:


  • Contact details including your name, address, telephone number and e-mail address;

  • Information about your identity such as your date of birth and your gender;

  • Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media (including personal data collected as a result of security incident or accident);

  • Transaction history, including information about the services that you have purchased from us;

  • Responses to surveys, competitions and promotions;

  • Marketing preferences; and

  • Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website.

  • We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a specific feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.


We will not collect or process Sensitive Personal Data (as defined in the Glossary) about you at any time.


We will generally use your personal data to:


  • Provide you with the information and services that you request from us;

  • Contact you by e-mail, telephone, post and via social media regarding our activities and services that you have requested from us;

  • Process financial transactions (including collection of payments for our services, management of any additional charges and fees and administration of any refunds);

  • Generally administer our relationship with you;

  • Respond to any enquiries that you submit to us;

  • Send you information by post or e-mail about new offers, updates and news (see the “Marketing” section below for further details);

  • Comply with our legal and regulatory obligations;

  • Keep a record of your relationship with us;

  • Prevent and detect fraud;

  • Use data analytics to improve this website, marketing, customer relationships, user experience and our organisation in general;

  • Generate customer lists, which we use to identify general trends, and create generic customer profiles, so we can identify similar businesses and individuals which may be suitable for our marketing interests and purposes, and to inform our marketing strategy;

  • Administer and protect the website and our organisation (including troubleshooting, data analysis, testing and system maintenance and network security); and

  • Allow you to participate in any interactive features on the website.

  • Lawful basis for using your information


In some cases, we will only use your personal information where we have your consent or because we need to use it in order to fulfil a contract with you (for example, because you have booked an event with us).


However, there are other lawful reasons that allow us to process your personal information, including where we have a “legitimate interest”. This means that the reason that we are processing information is because there is a legitimate interest for Fine City Swing to process your information to provide our services and fulfil our obligations to our clients.


Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you.



If you are a consumer, we will only contact you by e-mail for marketing purposes if you have given us your opt-in consent to do so, this includes promoting our events and information you provide when you enter information on our website or social channels. 


We will not share your information for marketing purposes with any company or other entity outside of Fine City Swing, unless we have your opt-in consent to do so, or we do so in accordance with clause 5 of this Privacy Policy below.


You can ask us or third parties to stop sending you marketing messages by contacting us at any time or by clicking the “unsubscribe” button in the relevant e-mail.


Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.


If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in paragraph 4 above.


  • Providers of software, social media and analytics platforms and applications, such as Facebook or Google Analytics

  • Event and venue providers, for the purposes of administering an event.

  • Any other suppliers and sub-contractors we work with to provide you with the services that you have requested from us.

  • Service providers who provide IT, security, software, marketing, advertising and system administration services.

  • Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties who provide legal, banking, consultancy, accounting, insurance and other related services.

  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


We do not and will not sell your personal data to any third party.


6.International transfers

Some of our external third party service providers or partners may be based outside the United Kingdom (UK), in which case, their processing of your personal data may involve a transfer outside the UK.


Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is implemented:


  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.

  • Where we use certain service providers, we may use:

    • specific contracts approved for use in the UK; and or

    • Standard Contractual Clauses for the transfer of Personal Data from the UK to processors established in third countries, which give personal data the same protection as it has in the UK.

  • We also may transfer your personal data outside of the UK where you have provided us with your explicit consent for us to do so.

  • Alternatively, we may transfer your personal data outside the UK where data protection law allows or requires us to do so.


Please contact us if you would like further information on the specific mechanism used by us when transferring your personal data outside the UK.


7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above.


9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. 


  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent.


If you wish to exercise any of the rights set out above, please contact us.


No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


10. Glossary

“Personal data”, or “personal information”, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


“Sensitive Personal Data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions.



“Legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us


“Performance of contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.


“Comply with a legal or regulatory obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.



You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.


Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.


Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.


Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.


Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.


Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.


Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.



What are cookies?

Cookies are small text files that reside on your computer or other devices and allow websites and other associated services to recognise your devices.


They help companies to do a number of things, including:


  • Enable functionality to improve your experience

For instance, if our site knows you completed a form but forgot to press the ‘send’ button, we can remind you when using other pages on the site. If we notice that you are browsing certain sections of our site, we might want to use that information to offer a pop-up with relevant information for you.


Equally, if you have asked us to remember your preference for a particular product or service, we can use the relevant cookie to make sure we know it is you on our site next time you visit, and ensure your preferences are recognised.


  • Allowing us to improve our site performance

Knowing how many customers are visiting our site, or which pages are being used, or which functions, allows us to continually improve our site. Cookies, and their associated applications, offer performance measurement functionality of this sort to website owners.


Like most sites we use third party tools to do this, which means that we may ask other companies to leave and recognise cookies on your device – we carefully control who these companies are and why that information needs to be collected.


  • Online advertising

As described above, cookies are used to allow connectivity between advertising services and the owners of websites and applications. This ensures that advertisers can drive efficiency by only advertising to consumers that may be interested in their services and allows consumers to avoid irrelevant advertising and gain a more personalised experience of digital services.


How do I control what cookies are being used on my device?

When a site asks for your permission to use cookies you have an option to either accept, leave the site, or continue browsing. If you do not accept cookies that site should avoid using any cookies that are not strictly necessary to ensure the site you are viewing functions properly.


All sites must also allow you to easily opt out of cookie collection.


Our approach is in line with many other organisations, we recommend you take control of your cookies using the settings in your browser.


Below you will see instructions for the most common browsers on the most common operating systems, please use these settings to control all of your cookie permissions on our site, and by default on other sites also.


You can find a lot more information on cookies here,


Google Chrome 

Internet Explorer 

Microsoft Edge 



NB – some site functionality will not work without some access to cookies, on occasion your experience will be less effective, and some services may still use cookies regardless of settings – for instance Banks have security needs that make cookies very useful and help to protect your accounts.


Links to third party information

We will on occasion direct you to information on other sites to help you understand digital technology or inform you of upcoming events that may not be managed by us. We take no responsibility for any information provided by these organisations, and in offering this information we are not recommending you follow any forthcoming advice.

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